P U B L I C R E L A T I O N S
IMPACT MARKETING believes that a successful Public Relations campaign creates image and brand, generates priceless word-of-mouth viral marketing and establishes a solid and crucial foundation for achieving marketing goals. An effective campaign consists of many important components, beyond issuing press releases and counting clippings. At Impact Marketing we gauge success through an impact, analysis ensuring that each PR campaign is truly reaching the target audience. Through building long-term relationships with both the media and our clients, partnering to identify and deliver targeted PR programs, we build credibility among those relationships that matter most to success: media and their influencers, customers, employees, stakeholders and investors. Because Impact Marketing is a full-service marketing, advertising and design firm, we are able to offer established connections and experience in all areas of the marketing industry to deliver results with fully optimized impact.
PR Projects Include:
Electronic Systems Consultants (ESC) Public Relations
ESC is an upscale integrated home systems technology company based in Aspen, Colorado. They are one of the leading electronic firms in the US with a wide range of clients across the country. As a rule, they do not advertise and rely on PR to get their story out. They have an amazing story to tell, supported by professional photography, innovative ideas and a very strong corporate culture. We created unique and compelling stories specific to each publication and audience. The result is the ability for ESC to select their clients which has lead to enormous success and continued growth of their business.
Publications where ESC has been featured include but are not limited to:
- Wired – Home: “Taste vs.Tech”
- AMX: “2004 Product Brochure” Featuring ESC
- Remote Sweet Home: By Steven Castle
- Robb Report: Home Entertainment & Design, “Rocky Mountain High” by Michelle Genz
- Robb Report: Home Entertainment, “Technology Meets the Wild West” by Michelle Genz
- Electronic House: By Steven Castle
- Aspen Magazine: “Home Is Where the Megaprocessor Is” by Adam Preskill
- Robb Report: “The Best of the Best 2003: Home Automation” by Harvey Laney
- Robb Report: “Two in a Million” by Ken Kessler
- Hi-Fi News: “Rocky Mountain Higher”
Paragon Technology Group Public Relations
Paragon Technology Group has become of the nation’s premier electronic systems integrators, with discriminating clients in several states. With offices in Aspen, Basalt, Vail and Steamboat Springs, CO, Paragon is a thriving and growing business. We managed their PR as well as their marketing and design. When we started with Paragon, the goal was to get their business to a point where they did not need to advertise. Within six months of a strong PR push and a professional marketing campaign Paragon attained this goal and has continued to grow today under these terms.
Publications where Paragon Technology Group has been featured include but not limited to:
- Residential Systems: “Paragon Technology Group Expands in CO”
- Aspen Magazine: “Home & Lifestyle”
- Residential Systems: “Paragon Supplies Colorado Custom Homes”
- Steamboat Pilot: “Living in luxury: Control more than the TV from your couch”
- Aspen Times: Business:Technology
- CEPro: “Which Dealers Are Screen Stealers? – 5 Keys to Boosting Web Presence”
- EHpub.com: “2006 CEPro Marketing Award Winners Announced”
- Electronic House, Home Of The Month: “Taking the Plunge”
- ElectronicHouse.com: “Home Suite Bedroom”
- Aspen Sojourner: “Technology, Sweet Technology”
- CEPro: “Rich MCE Integration”
24 Hour of Sunlight Public Relations
The 24 Hours of Sunlight is a 24 hour hike up ski/board down endurance race starting at 11am on Saturday and finishing at 11am on Sunday. Impact Marketing created the race from a vision articulated by Mike Marolt. Impact Marketing was responsible for every aspect of the race from marketing to planning, promoting and executing. From it’s humble beginnings, the 24 Hours of Sunlight found an untapped niche in the racing world and it has formed a place in the hearts of many of the racers – shown by the many returning participants as well as almost double the number of racers in the second year.
Publications where 24 Hours of Sunlight has been featured include but are not limited to:
- 5280 Magazine: “24-Hour Man – Skier Greg Hill is a fast-climbing stud”
- Future Snowboarding: “Snowboarder breaks Vertical Feet World Record”
- Denver Post: “It’s a Steep Climb to Find the Sublime”
- Denver Post: “Hearty Bunch Frolics Under the Moonlight”
- Aspen Times: “Uphill Battle: 24 Hours of Sunlight is Back”
- Skitrax.com: “Racers Gearing Up for 24 Hours of Sunlight”
- Skipressworld.com: “24 Hours of Sunlight Shine”
- Back Country Magazine: “Feel the Burn – Enjoy the Ride – Repeat”
- Couloir Magazine: “Seeing Stars – Enduring the 24 Hours of Sunlight
Paul Dallenbach Public Relations
Paul Dallenbach is a professional race car and stunt driver. Impact Marketing represents Paul’s race car driving primarily focused on the Pikes Peak Hill Climb in Colorado Springs, CO and the 24 Hours of Daytona. Impact Marketing procures sponsorships for the race, as well as promoting Paul year-round to the press and media. Some of Paul’s Racing Achievements: 2006 Pikes Peak Auto Hill Climb 2nd, place, 2004 Pikes Peak Auto Hill Climb, winner, 2003 Pikes Peak, Auto Hill Climb, winner, 1993 Pikes Peak Auto Hill Climb (new overall record). For more information visit his website at: www.pauldallenbach.com
Publications/Media where Paul Dallenbach has been featured include but are not limited to:
PUBLICATIONS:
- New York Post
- Rocky Mountain News
- The Seattle Times
- The Denver Post
- The Pueblo Chieftain
- St. Petersburg Times
- Aspen Times
- The Herald Sun
- The Gazette
- Daily Camera
MEDIA
- FOX
- CBS
- NBC
- ABC
- ESPN
- Motorsports Weekly
- Speed Channel
- Thats Racing.com
- Auto Week Online
- PPIHC.com
- 95.1FM The Peak
- CarGuideMagazine.com
MEDIA [continued]
- KKTV News 11
- Appearance on NBC’s “The Apprentice” as Stunt Driver of Pontiac Solstice
- ESPN: “Dallenbach has fastest qualifying day”
- ABC
- Rocky Mountain Sports
- MotorSport.com: “Unser. Dallenbach named Co-overall Champions”