IMPACT MARKETING is a business strategy and marketing firm that works with organizations to develop and implement business growth plans that directly impact their bottom line performance. Impact Marketing is founded on the belief that there is no substitute for talent and experience; that our success is measured by our clients’ success; that collective knowledge, creativity and collaboration, generate the capacity to create a series of successful outcomes that will be rewarded with loyal, ongoing business relationships. Impact Marketing will strive to present ideas that are unique and leverageable. We will be there when others won’t.
Impact Marketing is dedicated to delivering impactful results, on time and within budget.
Strategic Marketing Plan/Business Development
- Define market and its potential
- Evaluate the competitive environment; ascertain target audience
- Develop a detailed marketing strategy based upon the target audience
- Establish specific business goals
- Establish ROI tracking mechanisms
- Assess future market potential
Project Management
- Sponsorship acquisition
- Turnkey planning and marketing resource
- Project management of internal and external resources to maximize results
- Planning and coordinating every detail of the program
Marketing Support; Media Planning & Buying
- Create specific business, marketing & sales programs and recommendations
- Implement advertising and marketing plans to meet specific goals
- Position products/services and their related features and benefits; differentiation
- Enhance customer experience; retention
- Reach new audiences; new market penetration
- Cross-sell events/audiences
- Obtain community support
- Enhance image; Create brand leadership
- Establish budgets and timetables based on short and long term goals
- Uncover new opportunities for business growth
Internal & External Communications
- Design & develop unique collateral, signage, credentials, invitations, informational brochures, tickets, etc., for all merchandising and promotion associated with events, sponsors and activities
- Design & produce direct response programs tailored to the strategy
- Design & develop complementing Internet marketing support
- Create Internet strategy
- Develop program specific web link
- On-line marketing programs; email campaigns, etc.
PR Services Include:
- Packaging
- Press Releases – Research & Development
- itching
- Placement – Regional, National, International
- Online Press Kit
- Online Newsroom
- Website Optimization
- List Development – Targeted Publications/Mediums
- News Services
- Clipping/Taping Services
- Measurable Results/Meeting Objectives
Speaker Engagement Services Include:
- Packaging Speaker
- Creating Bio/Sell Sheet
- Securing Speaking Engagements
In Market Services Include:
- Concept Development
- Design & Production of Promotional Materials
- Local Media Relations & PR
- Implementation Strategy
- Budget Development
- Venue/Site Selection
- Applicable Permit Research and Procurement
- Signage Opportunities & Restrictions
- Staffing
- Volunteer Recruitment
- Establishing Sampling Opportunities
- Securing Sponsorships
- Obtaining Community Support
- Local Photography/Videography
Impact Marketing is a leader in brand development, strategy and graphic design in multiple sectors:
- Government
- Non-Profit & Community Support
- Transportation
- Tourism
- Real Estate
- Technology
- Political Campaigns
- Public Outreach & Forums